VIII

VISUALS THAT SPEAK

VIII VISUALS THAT SPEAK

“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.”
Donald A. Norman, The Design of Everyday Things

What do I do ?

Explore my portfolio to discover how I transform concepts into compelling visual experiences. From branding and digital campaigns to art direction and design systems, each project reflects my passion for storytelling, precision, and creativity. Take a look around and see how I can help bring your brand’s vision to life through thoughtful, purposeful design.

MKY Communications

About the Brand: MKY Communications is a global marketing and branding agency specializing in strategic communication, digital marketing, and brand development.

My Role: At MKYCOMM, Collaborating with the team, I up lifted their brand guidelines to align more closely with their vision and strengthen their overall brand positioning.

Digital Surgery

About the Brand: Digital Surgery Digital Surgery Medical Co. is a Saudi Arabia-based company dedicated to delivering state-of-the-art surgical technologies to healthcare institutions across the Kingdom.

My Role: At MKYCOMM, I developed the full brand identity for Digital Surgery, including the concept, logo design, color palette, typography, and stationery.

Envelope
NoteBook
Email Signature
ID Card
A4 Folder
Invoice

Naier

About the Brand: Naier is a Saudi-based fine jewelry brand that blends contemporary design with cultural heritage, crafting timeless pieces that tell personal and poetic stories.

My Role: At MKYCOMM, I worked as a graphic designer on Naier, a fine jewelry brand. My role was to translate the brand’s elegance into visual narratives. Collaborating closely with the creative team, I contributed to building a cohesive brand presence that balanced luxury with modern storytelling.

Fresh Face

About the Brand: FreshFace is a beauty/skincare is a US brand sold through Amazon. They offer personal care items, with a focus on freshness, natural appeal, and accessible quality.

About my Role: I built FreshFace’s visual identity from the ground up starting with the logo, color palette, and core branding elements. I developed packaging concepts that reflected the brand’s clean, fresh positioning while ensuring consistency across digital and physical touchpoints. My work aimed to create a cohesive look that feels modern, trustworthy, and instantly recognizable within the competitive beauty market.

“AL AMAKEN” Social media

About the Brand: AL AMAKEN Developments is a modern Egyptian real estate company focused on quality, innovation, and creating vibrant communities.

My Role: As a graphic designer at Al Amaken, I created brand and campaign visuals that brought clarity and impact to complex real estate projects. My work focused on delivering polished, cohesive designs that elevated the brand’s presence and strengthened its connection with clients.

Choosetribe.com

About the Brand: Tribe is a global referral-based recruiting platform that helps companies hire talent worldwide by leveraging networks of referrers.

About my Role: As a graphic designer, I developed brand logo and campaign visuals that simplified the complexity of a global recruitment platform. My work focused on creating clear, engaging designs that elevated ChooseTribe’s presence and reinforced its role in connecting companies with top talent worldwide.

“Swanlake” Billboard campaign

About the Brand: Swan Lake Residence in New Cairo, developed by Hassan Allam Properties, is a luxury residential community. With villas, twin houses, townhouses, and apartments set among landscaped greenery and lifestyle amenities, it offers elegant living, strategic location, and strong investment value.

About my Role: At MI7, I designed billboards, My work focused on translating the brand’s elegance into large-scale visuals that were both striking and refined. By balancing clarity with sophistication, the billboards elevated Swan Lake’s presence in a competitive market and strengthened its image as a premium lifestyle destination.