Farah

Graphic design & brand identity — Egypt / USA

Elmaayergy

Design at the intersection of artistry and strategy. Crafting identities, campaigns, and systems that don't just look beautiful, they drive impact.

“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.”

- Donald A. Norman, The Design of Everyday Things

        01
        BRAND
IDENTITY
    

        02
        ART
DIRECTION
    

        03
        CAMPAIGN
DESIGN
    

        04
        UI / UX
    

        05
        PACKAGING
    

        06
        DIGITAL
MEDIA
    

Featured project — Brand identity

Bloofury

Meet

A bold reimagining of a timeless brand. Full identity system, visual language, and brand architecture from concept to execution.

View project →

Selected work

2026-2018

01 — Bloofury · Brand Identity · 2026 View project→

03 — Digital Surgery · Branding · 2025 View project→

02 — MKY Communications · Branding · 2025 View project→

Naier

About the Brand: Naier is a Saudi-based fine jewelry brand that blends contemporary design with cultural heritage, crafting timeless pieces that tell personal and poetic stories.

My Role: At MKYCOMM, I worked as a graphic designer on Naier, a fine jewelry brand. My role was to translate the brand’s elegance into visual narratives. Collaborating closely with the creative team, I contributed to building a cohesive brand presence that balanced luxury with modern storytelling.

Fresh Face

About the Brand: FreshFace is a beauty/skincare is a US brand sold through Amazon. They offer personal care items, with a focus on freshness, natural appeal, and accessible quality.

About my Role: I built FreshFace’s visual identity from the ground up starting with the logo, color palette, and core branding elements. I developed packaging concepts that reflected the brand’s clean, fresh positioning while ensuring consistency across digital and physical touchpoints. My work aimed to create a cohesive look that feels modern, trustworthy, and instantly recognizable within the competitive beauty market.

“AL AMAKEN” Social media

About the Brand: AL AMAKEN Developments is a modern Egyptian real estate company focused on quality, innovation, and creating vibrant communities.

My Role: As a graphic designer at Al Amaken, I created brand and campaign visuals that brought clarity and impact to complex real estate projects. My work focused on delivering polished, cohesive designs that elevated the brand’s presence and strengthened its connection with clients.

Choosetribe.com

2018

About the Brand:Tribe is a global referral-based recruiting platform that helps companies hire talent worldwide by leveraging networks of referrers.

About my Role: As a graphic designer, I developed brand logo and campaign visuals that simplified the complexity of a global recruitment platform. My work focused on creating clear, engaging designs that elevated ChooseTribe’s presence and reinforced its role in connecting companies with top talent worldwide.

“Swanlake” Billboard campaign

2018

About the Brand: Swan Lake Residence in New Cairo, developed by Hassan Allam Properties, is a luxury residential community. With villas, twin houses, townhouses, and apartments set among landscaped greenery and lifestyle amenities, it offers elegant living, strategic location, and strong investment value.

About my Role: At MI7, I designed billboards, My work focused on translating the brand’s elegance into large-scale visuals that were both striking and refined. By balancing clarity with sophistication, the billboards elevated Swan Lake’s presence in a competitive market and strengthened its image as a premium lifestyle destination.